Spaces for Cultural Studies
Continued Expansion or Quiet Contraction?
Cultural studies is used to living with an expectation of continuous expansion. As student numbers have boomed over the last twenty years, and as publishers have scrambled to establish cultural studies lists, the fear has been only that the field may have become an empty ‘bandwagon’.
It is by no means certain, however, that spaces for cultural studies will continue to expand. An increasing emphasis on vocational outcomes in undergraduate teaching often favour more ‘applied’ areas such as mass communication, media studies or marketing and public relations.
At the same time – and relatedly – research management in universities is increasingly oriented to industry links and competition for external grants. There are some notable examples in Australia and New Zealand of adaptations by cultural studies to this new environment. But again, there are other fields or disciplines which appear more strategically placed.
In this context, I thought it might be interesting to conduct a survey of ‘spaces for cultural studies’ in Australian and New Zealand. Contributors were asked to write a short piece on the situation at their institution reflecting on some of the following questions:
- Has there been an expansion or contraction in the number of CS-identified staff?
- Are there more or less CS units on offer?
- What are the 'growth areas' in the institution? Are they friendly or hostile to CS?
- Have the employment prospects of postgraduate students in CS increased or declined?
- Is CS receiving institutional support?
The responses received are reproduced below. It is probably fair to say that the picture is quite varied. In some institutions, where cultural studies is still ‘new’ (e.g. Canberra, Otago), there is still clearly an expectation of growth. In others, where it is more established, the situation is more confused.
A worrying side-effect of the parallel growth of strongly vocational offerings in many institutions is the increasing perception of cultural studies as merely ‘theroetical’. In his comments on the situation at Central Queensland, Warwick Mules also points out a gendering phenomenon, where hard vocationalism is defined as ‘male’ and cultural studies is defined as ‘female’.
Of course, the survey is only a snapshot of developments – certainly not fully representative. Further contributions on this issue would be more than welcome.
Many thanks to those who took the time to contribute – sometimes at the cost of some angst over how to balance honesty with institutional loyalties!
– Mark Gibson
Canberra
Cultural Studies is making slow inroads into tertiary curricula in the ACT. Its greatest presence is in the School of Creative Communication at the University of Canberra, where a cultural studies approach is woven into subjects on cultural identity and postcoloniality, contemporary cultural practice, creative writing and globalisation. The establishment of the School three years ago marked a small victory for those who had long sought to increase the amount of Cultural Studies taught in the University of Canberra’s Communication degree. Recently the School has abbreviated its name for expediency but continues its advocacy for Cultural Studies. It is working towards the establishment of a degree of Bachelor of Creative Communication that would incorporate a Cultural Studies sequence alongside the students’ acquisition of professional skills in TV production, new media or creative writing.
Cultural Studies is finally receiving some profile at the Australian National University (ANU), particularly in the area of Women’s Studies. The School of Humanities is offering a major in Gender, Sexuality and Culture that is described as being based on Gender Studies and Cultural Studies. Up until the mid to late-1990s, the ANU had no official cultural studies presence and only a handful of scholars working in the area in the Faculties, the Research Schools and the Humanities Research Institute. The higher profile is an advance, even if it remains the case that only a handful of people are teaching in the area. A subject in Cultural Studies offered through the English Department is being mooted for next year.
Finally, the Australian Defence Force Academy has a Centre for Australian Cultural Studies. Its main emphasis appears to be on the study of historically shaped myths of Australian culture and identity and key cultural and political events, particularly the Federation centenary and the republican debate. The Centre offers annual National Cultural Awards.
– Alaine Chanter
Central Queensland University
Cultural Studies has been established as an important discipline at Central Queensland University over the last decade. Indeed it would be fair to say that Cultural Studies academics have driven reform in the Humanities and Communication and Media areas, refashioning disciplines and forming new Schools while redefining older ones. Following restructuring of the faculties in 1998, Cultural Studies courses were split between the School of Humanities and the School of Contemporary Communication, with some bridging between them in the joint offering of a Film Studies major.
Students in the Humanities, Communication and Media Studies can now take courses with a strong Cultural Studies outlook in film, visual culture, popular culture, multimedia, and the history of media.
However, students are now starting to choose between two different Cultural Studies streams: an Arts focused stream based in the Humanities which emphasises text and critical theory, and a Communication and Media stream emphasising practical, vocational, contextual and institutional aspects of culture, especially as a set of productive media.
An interesting development has been the gendering of Cultural Studies at CQU. Because Cultural Studies courses in Communication and Media have been linked to multimedia and computer skills courses, they are now dominated by male students, whereas Cultural Studies in the Arts mode caters mainly for female students undertaking an Arts degree or training in teacher education.
Cultural Studies has expanded at CQU over the last decade. From an almost non-existent beginning, Cultural Studies is now seen as a leader-discipline in both the Humanities and Communication areas. However, Cultural Studies is currently undergoing something of a transformation. More and more academics trained in media and multimedia are being hired in the Communication area to cater for large enrolments in the skills based communication and multimedia courses. As media studies, Cultural Studies risks loosing touch with its critical and analytical base, becoming instead a training discipline in vocational outcomes. This is clearly driven by market imperatives and the shift from education to training in the university curriculum. This is not so much the case with Cultural Studies in the Humanities at CQU, which continues to offer courses in the critical and analytical mode.
Postgraduate enrolment in Cultural Studies is strong, with students undertaking research in a wide range of areas, including popular and documentary film, television, music, media, gender and cultural historical studies.
As for the future, Cultural Studies at CQU will continue so long as it retains a critical, theoretical and analytical framework. Without this, Cultural Studies will inevitably drift into full blown vocationalism, making it indistinguishable from a training discipline. Students will no longer be taught to think critically, politically and ethically (to reflect on the real) but trained to work functionally within a simulated work context (to prepare for the real). This vocationalisation of Cultural Studies, foreshadowed by the policy movement of the 1990s (which was, in turn, inspired by a particular reading of Foucault) needs to be tempered with a 'return' to critical studies through a boosting of the Humanities and its role in educating, as opposed to training students.
– Warwick Mules
Melbourne University
The Cultural Studies Program at the University of Melbourne was initiated in 1994 as an interdepartmental program of the Faculty of Arts that is anchored in and administered by the Department of English. It has developed over the past eight years as one of the Faculty’s most popular programs with a current enrolment in excess of 2000 undergraduate students across a curriculum of some 30 core and optional subjects. In 1996, MA and PhD research degrees in Cultural Studies were added to the Program and we presently have about 40 higher degree candidates.
In spite of—or in part, perhaps, because of—its success, the Program has experienced its share of problems. Some of these are structural and arise because of the rather unique organization of the Program. Today the Program has four full-time teaching staff that convene the majority of its core curricula but, with student numbers increasing at an average annual rate of 15-20%, the Program is substantially overstretched. In the absence of immediate funding increases, we have recently been forced to rationalize our syllabus and scale back subject offerings. In 2002, for example, to alleviate budget pressures, we cancelled three sessionally-staffed subjects and we are presently moving to change the status of our ‘anchor’ subject, “Contemporary Cultural Studies” from compulsory to optional in an effort to free up staffing arrangements. To minimize the negative impact of these contractions, we have endeavoured to ensure syllabus diversity by alternating subjects biennially and increasing our cross-listed subjects from other departments.
Another pressure currently facing the Program relates to self-definition and public profile. Readers of this newsletter would be only too aware that most undergraduate students coming to University are unfamiliar with Cultural Studies as an academic formation and so we have to work actively to produce and sell an identifiable representation to them—a labour made all the more difficult of course by the extreme heterogeneity of the field and its celebrated resistance to ready categorization. In the past, our Program has tended to mobilize the analysis of popular culture, especially popular media, as something of a marketable handle and a strategic entrée for students into the course. Thus, for example, our 1st year curricula consists of two foundational subjects: “Contemporary Cultura and Media” which introduces students to the field through a focus on various electronic and/or audio-visual media forms, and a follow-up companion subject, “Contemporary Culture and Everyday Life” which takes students further into such ‘hard core’ cultural studies terrain as the analysis of commodity cultures and social geographies. This strategy has been largely successful for us and has been instrumental in helping realize the substantial enrolment increases enjoyed by the Program in recent years. Last year, however, the Faculty of Arts initiated a separate Program in Media and Communications Studies. While this new Program is qualitatively different from ours—it is a separate degree Program that is oriented in significant ways to fee-paying students, is vocationally-directed with a strict quota entry and its primary critical orientation is toward traditions of mass communications research—its arrival has nevertheless signalled a shift in how students perceive and approach Cultural Studies. It is still too early to gauge the full measure of this change. We will of course continue to teach media studies as an integral component of the Program but we will need to find new ways of negotiating and taking advantage of the complementary and distinctive aspects of the two programs.
In large part, this process of redefinition is already framed and aided by the interdepartmental nature of the Cultural Studies Program and the substantial diversity of its syllabus. We have always emphasised interdisciplinarity as a key to both the critical distinctions and values of the Program and we generally frame our curricula accordingly. In particular, the Program has long prioritised a series of key interdisciplinary focus areas matched broadly to the major research interests and expertise of staff including: postcolonial studies, Asian cultural studies, queer theory, and new media studies. We have used these focus areas as important resources in building a distinctive profile for Cultural Studies at the University of Melbourne and so far this strategy has been broadly effective, especially at the level of postgraduate studies where we have attracted a number of national and international research students interested in working in these focus areas.
The period ahead is one of moderate optimism for the Program. While we hope to consolidate and build on our popularity with undergraduate students, it will be difficult for us to accommodate the sort of continuing increases in enrolment numbers that we have been experiencing in recent years without a substantial compromise to our quality of service. There is some hope of funding new positions in the Program within a 2-3 year period which will certainly help alleviate some of the burden. Beyond this, the Program is being encouraged by a University administration bent on cultivating fiscal independence to canvass options for revenue-raising whether through increased intake of fee-paying students or industry linkages and so forth. Our potential for such endeavours has undoubtedly been challenged by the establishment of the aforementioned Media and Communications Program—a development that in some respects mistakenly positions Cultural Studies as a Program with a purely scholarly, theory-based profile. Our primary opportunity in this respect will therefore most likely be at the level of postgraduate studies and we will focus our energies accordingly. Indeed, one of the notable strengths of the Program, and one that we aim to optimise, is undoubtedly the energy and quality of its research culture. Academic staff in the Program have authored numerous publications of international significance and are currently engaged in various on-going research projects of note. Many of our postgraduates have similarly developed strong research profiles and have gone on to establish important careers in academia, creative industries and associated fields. The departmental postgraduate journal, Antithesis, the oldest of its kind in Australia, provides a dynamic publishing opportunity for our postgraduates, while the recent relocation to the Program of the UTS Review and its subsequent relaunch as the Cultural Studies Review will further enliven our research culture and augment our profile in both national and international contexts.
– Brett Farmer
Murdoch University
Murdoch, historically, has been something of a powerhouse of Australian cultural studies, boasting such major talents as John Frow, Bob Hodge, John Hartley, Ien Ang, Rita Felski, Zoe Sofoulis, Krishna Sen, Toby Miller, Alec McHoul and Tom O’Regan. Such a past makes a continued narrative of growth difficult to sustain. The past ten years have been a period of re-formation as all but one of the ‘first generation’ have left and as the external environment has significantly changed.
There are probably now fewer staff at Murdoch who would describe themselves first as doing cultural studies than there were ten years ago. However the situation is complicated, reflecting the dispersal of cultural studies references and approaches into other areas. In response to University directives to diversify undergraduate options, particularly in ‘vocational’ areas, Murdoch now offers majors in Media Studies, Mass Communication and Multimedia alongside the old ‘parent’ major of Communication and Cultural Studies (CCS). These new majors (particularly Media Studies) have rapidly overtaken CCS in undergraduate demand and claim the majority of new appointments. This development might be looked on pessimistically. It should be pointed out, however, that the actual appointees have sometimes had strongly ‘cultural studies’ backgrounds (eg. members of CSAA, organisers of cultural studies conferences etc.) and have introduced ‘cultural studies’ content into their offerings. This makes the balance of gains and losses for cultural studies difficult to gauge.
Certainly, the growth of more vocational offerings has altered perceptions of cultural studies. At open days for prospective students, the CCS major (the only one in which cultural studies is named as such) is presented in contrast to Media Studies and Mass Communication as concerned with ‘theory’ or ‘analysis’ rather than ‘practice’.
In the area of research management, new agendas have developed which have also tended to sideline cultural studies. Following government directives to profile areas of research strength, Murdoch has identified strengths in ‘Social Change and Social Equity’ and in ‘Interactive Media’. The former has a strongly sociological orientation, the latter an orientation to industry linkage in the area of interactive television. Cultural studies has had some input into these new initiatives but more as an ‘addition’ or supplement than as an informing influence at the structural level.
The output of individuals associated with cultural studies at Murdoch continues to be impressive, some examples here being the work of Tara Brabazon (Tracking the Jack, Ladies Who Lunge), Alec McHoul (Semiotic Investigations, A Foucault Primer, Popular Culture and Everyday Life), Mick Broderick (Nuclear Movies), Geoff Craig (The Media, Politics and Public Life) and a number of excellent postgraduate projects. Despite this, however, the area lacks a strong sense of identity or institutional profile and is somewhat at risk of losing ground.
– Mark Gibson
University of Otago
Developments through the 1990s at Otago have generated spaces for cultural studies within various programmes in the humanities. Recently introduced degree majors in Film and Media Studies, Visual Culture, and Communication Studies (all housed in the Department of Communication Studies), have significant inflections towards cultural studies. Hires through the 90s also enabled subjects or units in cultural studies to be developed by staff in more traditional areas who identify their work in this way. English, Gender and Women's Studies, and Music, are among those offering, or with staff sympathetic to aspects of cultural studies, and even more opportunities exist for work at postgraduate level.
As yet cultural studies hasn't gained institutional support as a named programme or degree. Reasons for this include the university's tradition of academic conservatism, and the prominence of academic conservatives on key committees (so that even some of the above developments had opponents -- though there was also pragmatic support for them as areas of actual and potential growth); and administrative managerialism, along with funding structures, generating a culture of departments competing rather than co-operating, to maximise their own student numbers.
While managers and traditional academics are hostile to what they see as the 'ideological, subversive and anti-disciplinary' qualities of cultural studies, students pursue and graduate in fields identified with cultural studies, and a number of staff pursue research and teaching commitments to it. Continuing staffing developments may well be changing the general institutional attitude, and a named degree programme in cultural studies would certainly be more visible and accessible to interested students planning their courses. In the meantime, there's some benefit in working through other channels, relatively free of administrative surveillance.
– Chris Prentice
University of Queensland
Cultural Studies at the University of Queensland is centred in the School of English, Media Studies and Art History. Here it is possible to do a BA majoring in 'Communication and Cultural Studies', studying a mixture of philosophical and cultural studies writing, film and television subjects, and communication studies. The 'Introduction to Communication and Cultural Studies' subject presents a strongly semiotic and communications-oriented approach to the study of culture. Cultural Studies is also present in the Contemporary Studies program taught at the regional Ipswich campus. As in many universities, there is also a School of Languages and Comparative Cultural Studies at UQ which does not teach cultural studies.
Cultural Studies became prominent in UQ in 1989, when John Frow and Graeme Turner joined (what was then) the Department of English. Cultural studies theory and popular culture were both brought more strongly into a curriculum that was at that time more strongly oriented towards communication studies and literary theory. Cultural studies authors at UQ currently include, in the School of English, Media Studies and Art History, Tony Thwaites and Lloyd Davis, who with Warwick Mules, wrote Tools for Cultural Studies; Rex Butler, author of The Defence of the Real;
David Carter, editor with Tony Bennet of Culture in Australia: Polices, publics and programs,
Alan McKee, author of Australian Television: A Genealogy of Great Moments;
and Frances Bonner, co-author with Graeme Turner and David Marshall of Fame Games; and in Contemporary Studies, Toni Johnson Woods, author of Big Bother: Why did that reality TV show become a phenomenon?
At the end of 1999 both John and Graeme left the School, the latter to establish the Centre for Critical and Cultural Studies (although he still contributes to undergraduate cultural studies teaching, and postgraduate supervision). This research centre hosts visiting scholars, and has a lively program of guest speakers, seminars and public talks. Graeme is the author and editor of many cultural studies texts, including British Cultural Studies, Film as Social Practice and Media and Communications in Australia.
– Alan McKee
Western Sydney
As a result of the restructure at UWS - which amalgamated 3 institutions into one and reorganised the curriculum and Schools – Cultural Studies is now housed primarily in a Cultural and Social Analysis key program (KP) within the BA, overseen by the School of Humanities, and a Communication and Culture KP within the BA Communications.
The amalgamation with some sociological units means that the CSA KP is now offered across 4 campuses. However, CS is not a discrete area: almost all the CSA units are found in other KPs or degrees. Few students choose to do the CSA KP, but students from other areas do many of our units. The first year unit Introduction to Cultural Studies, for example, now has about 500 students at 4 campuses. The numbers do not, however, always carry through to the advanced units. In the context of funding cuts to the Humanities, the growth of CSA remains dependent on our relations with other areas, and especially the Communications area, which has healthy student numbers.
Within the CSA KP. there are units across a wide spectrum – especially at Penrith and Blacktown – covering popular culture, everyday life, multicultural studies, globalisation, techno-science, popular film and media, an so on. There is also a high degree of transdisciplinarity within the Humanities: many units outside CSA, for example, often have a CS component.
Postgraduate study and research in CS are very healthy. The presence of the Institute for Cultural Research (many CSA academics are also members of the ICR) provides not only an attractive focus and a sense of community amongst postgraduates, it also provides a very strong core of research in CS. The ICR, with its collaborative and community orientation, also has considerable support from the University.
– Greg Noble